When we began working on the branding for AiNur — a psychological wellness center we offered to name after its founder — the interior and color palette were already in place. Our task was to build an identity that harmoniously aligned with the existing space.

The name AiNur, from the Turkic words “Ai” (Moon) and “Nur” (Light), symbolizes the duality of human nature. The sun and the moon — clarity and mystery, energy and reflection, masculine and feminine — come together in a unified circle within the logo, expressing inner balance and wholeness.

We translated this deep symbolism into a minimalist, elegant identity that reflects both the founder’s vision and the emotional essence of the space.