City Friends Club is a leading waste collection charity and a community of people in Cyprus who believe that living in a clean city is a fundamental human right.

Our creative studio — SOLIT Agency — was delighted to take part in the full branding journey of City Friends Club.

Sofia Litvak, our founder, worked closely with the CFC team through a series of strategic sessions where together we defined the organization’s core values, character, and mission. From this foundation, we shaped a visual identity and created a mascot — a character that brought the brand to life, connecting it both with its audience and with the people inside the organization.

The entire identity was then documented in a comprehensive brand book: from color palettes and Instagram layouts to merchandise and website design.